As the primary copywriter for Ann Taylor Factory, I lead omni-channel promotional and editorial copy across platforms including email (194k subscribers), direct mail, and in-store touchpoints. As a multi-million dollar brand that operates in a brick-and-mortar business model, I specialize in creating drive-to-store messaging that converts digital engagement into in-person purchases. 

I collaborate closely with the merchandise, brand, and store teams to help develop the Ann Taylor Factory voice and connect with loyal and new consumers across the entire customer journey.

One of my favorite parts of the role was getting to work on one of the brand’s first ever 360 marketing campaigns for the launch of our recent workwear collection, Best Dressed At The Office. This project included a cohesive launch via email, direct mail, and in-store branding.