On the Ann Taylor copywriting team, I craft editorial and promotional messaging across our ecosystem of channels including website, paid media, SMS, social media, and emails delivered to over 4.3 million subscribers. 

I’ve contributed to high-impact, 360 campaigns including our most recent This Is Ann initiative, which included a streaming commercial, social media takeover, email launch, store signage, and physical activations across New York City. 

I also played a key role in the launch of Ann Taylor’s official Substack account. I worked with the brand marketing and social team to develop the publication’s title, launch manifesto, and visual identity and concept and write articles on fashion trends, styling, product spotlights, and lifestyle content that relates to the Ann Taylor brand and customer interests.